I once opened my Instagram account and found an account for Infected Mushroom ‘liked’ my pic and added ‘Love your photos’. I was thrilled! They had 10,000 followers… I was NOT one of them, and they liked MY pic? I looked them up to listen to their songs to find something to repay the compliment but couldn’t find any. So I just said ‘thanks’ and moved on. Thing is I couldn’t move on. I obsessed over it and clicked back to them wondering how they got to me. There were all these pics of a cool rock band that I couldn’t stand.
Then, one day, I searched for the Infected Mushroom account and it had disappeared. Of course that couldn’t be. Accounts with 10,000 followers don’t get summarily chucked. I went back to my picture with the original comment and discovered that the comment was now under a different, unrelated name… Baffled, I clicked on it and found what looked like a brand-new account… with nearly 10,000 followers! Now it doesn’t take a rocket scientist to figure out their bait and switch strategy. Nor does it take a rocket scientist to realize that their fans are NOT going to engage. They are fake fans. Read More