I once opened my Instagram account and found an account for Infected Mushroom ‘liked’ my pic and added ‘Love your photos’. I was thrilled! They had 10,000 followers… I was NOT one of them, and they liked MY pic? I looked them up to listen to their songs to find something to repay the compliment but couldn’t find any. So I just said ‘thanks’ and moved on. Thing is I couldn’t move on. I obsessed over it and clicked back to them wondering how they got to me. There were all these pics of a cool rock band that I couldn’t stand.
Then, one day, I searched for the Infected Mushroom account and it had disappeared. Of course that couldn’t be. Accounts with 10,000 followers don’t get summarily chucked. I went back to my picture with the original comment and discovered that the comment was now under a different, unrelated name… Baffled, I clicked on it and found what looked like a brand-new account… with nearly 10,000 followers! Now it doesn’t take a rocket scientist to figure out their bait and switch strategy. Nor does it take a rocket scientist to realize that their fans are NOT going to engage. They are fake fans. Read More
It may be highly unoriginal to write an article about Israel as the start-up nation, but no one ever wrote about my teeny part in it. Of course I didn’t really have even a teeny part in it until recently. Read More